Sarona Asset Management

REGION: Global

Private Equity

Sarona is a private investment firm, deploying growth capital to expansion-stage companies in frontier and emerging markets. Through our primary strategy of investing in local funds, we seek to build companies that deliver high risk-adjusted returns while promoting positive ethical, social and environmental values. We aim to carefully select only those local managers who are able to demonstrate that they add real strategic and operational value to the companies they invest in. With the right partners and strategy, growing highly successful and profitable companies can have a significant developmental impact. This is what drives us: building a diversified portfolio of funds and companies to deliver Growth that Matters.

Geographical focus: We generally focus on countries across Africa, Asia and Latin America with GDP per capita between $500 and $12,000. According to HSBC Global Economics (2012), these markets are expected to grow almost three times faster than developed markets between 2009 and 2030.

Sectors: We seek opportunities in sectors that are set to benefit from the rapidly rising middle class within frontier and emerging markets. These sectors include information and communication technology, education, healthcare, financial services, transportation and logistics, light manufacturing and FMCG.

Investment style: We believe that small to mid-market companies, in their expansion stage, represent one of the best risk-adjusted opportunities within these fast growing markets. We believe private equity provides the best access to these sectors.

Size: We target relatively small funds of up to $300 million with managers that have demonstrated their ability to add operational value to the companies in which they invest.

Structure of Investments: Most investments are made through shareholder positions or limited partnership interests in collective investment vehicles in order to provide broad diversification and risk mitigation.

Diversification: A broad allocation to primary funds, secondary funds, and direct co-investments ensures diversification across a number of dimensions, including vintages.


Title: Managing Partner and Chief Executive Officer

Gerhard Pries

Managing Partner and Chief Executive Officer

Gerhard Pries is founder and CEO of Sarona Asset Management Inc., formerly MEDA Investments Inc. In over 20 years of frontier market investing, Mr. Pries has been a founder of a number of firms and funds, including Sarona, MicroVest Capital Management, MicroCap Capital, and the Latin America Challenge Investment Fund. He currently serves on the Investment Committee for Grand Challenges Canada and on the boards of MicroVest Holdings, ImpactAssets, and numerous companies in the Sarona portfolio. His formative experiences include PricewaterhouseCoopers and work with Mother Teresa.

Sarona Asset Management News

Contact Details

55 Victoria Street North Kitchener, ON N2H 5B7
+31 20 798 13 11
Contact Person:
Vivina Berla
Senior Partner and Managing Director Europe
.(JavaScript must be enabled to view this email address)
Company Web Address: